[Client Info]PINEAPPLE
An innovative insurance app developed from concept to launch, earning MTN’s App of the Year and Best Financial Solution awards in 2018, and rapidly entering the market through a key Brolink partnership.
#1. Summary
#2. Challenges
The goal was to develop an app that could gain significant recognition and quickly enter the market. Establishing and managing key partnerships was crucial for a successful launch.
#3. Solution
We played a pivotal role in the development of the Pineapple application, from the initial concept through to the product launch.
Our team contributed significantly to the project’s success, ensuring the app met high standards of quality and functionality. Additionally, we established and managed a strategic partnership with Brolink, which was essential for Pineapple’s swift market entry and operational kickstart.
#4. Outcome
The Pineapple app achieved remarkable success, winning two prestigious awards in 2018: MTN Consumer App Of The Year and MTN App Of The Year: Best Financial Solution.
These accolades highlight the application’s excellence and our effective contribution to its development and market introduction.
The strong relationship with Brolink enabled Pineapple to rapidly establish its presence in the competitive Insurtech market.